Soothr

Challenged to create “a sexy lactaid,” I reimagined common medicines, aiming to enhance their aesthetic appeal on pharmacy and cabinet shelves.

By incorporating sleek, minimalist designs with vibrant yet soothing color palettes, I transformed the traditional, clinical appearance into a more inviting look. Each package now features clear, bold typography and user-friendly graphics that emphasize the product's purpose and benefits. The result is a cohesive line of products that stands out visually while providing a sense of trust and reliability to consumers.