United Way
Social Media
With over 60k followers on Instagram, United Way places a large emphasis on social media because of its wide reach and accessibility. My design and animation skills helped create content at speed, often times within hours. These are just a few of the 100+ social media graphics I designed at United Way that were shared across social accounts.
Call 211
211 is the most comprehensive source of information about local resources and services in the country.
This series of graphics, posted across Instagram, Facebook, Twitter (X), and LinkedIn in November 2024, is currently the #1 most-engaged post in the past five years of United Way social media. It was shared over 2.1k times, received 325 likes, 161 comments, and 3.7k post-clicks. Lastly, it also has the #3 highest reach in the past five years of United Way social media; 156,866 unique users viewed that post in their feed—all without putting any spend behind it.
Pride Month Micro-Campaign
The 2022 Pride Month Micro-Campaign ran throughout June to address key issues disproportionately affecting the LGBTQ+ community. The campaign materials were provided to over 1,100 United Ways across America for greater use.
Holidays and Observances
United Way participates in over 50 holidays and observance days throughout the year to promote community involvement and raise awareness for various issues.
Prior to the Global Brand Refresh, United Way had no guidance on the use of illustration or animation for social graphics. This loophole let us push the brand to its limits and do some really fun things!
